On the 30th of January 2010, at 10:23am, skeptics in cities across the UK, New Zealand, USA and Australia, took part in the first ‘ten23’ protest against homeopathic pills being sold in pharmacies.
The ten23 Campaign aims to raise awareness of homeopathy, a multi-million dollar industry based on a long discredited 18th century ritual, selling remedies to the public which have no scientific basis and no credible evidence for their efficacy beyond the placebo effect.
The intention is to demonstrate to the public that homeopathic remedies are nothing but sugar pills, and put pressure on leading pharmacies to ensure that the products they sell to customers are clinically effective. In others words, ‘Stop selling magic pills.’
It is a common misconception that homeopathic remedies contain a small or dilute dose of active ingredients. In fact, true homeopathic remedies contain no active ingredients whatsoever. They “work” by magical vibrations and “the memory of water”. These simply do not exist.
While dispensing expensive sugar pills may seem harmless, in reality the endorsement of homeopathic potions by leading health providers can have grave consequences. As well as potentially undermining trust in medicine and medical advice, customers are being misled into believing that they are being treated for their illness.
In Australia, two websites run by Homeopathy Plus! have been ordered to remove misleading information pertaining to homeopathic immunisation and flu treatment, following a ruling by the Therapeutic Goods Administration. Homeopathy Plus! claimed on its websites that;
- “homeopathic immunisation is effective against poliomyelitis, chicken pox, meningococcal disease, hepatitis (all types), Japanese encephalitis, Hib, influenza, measles, pneumococcal disease, smallpox, typhoid, cholera, typhus, whooping cough, rubella, mumps, diptheria, malaria, tetanus, yellow fever, dysentery and many other epidemic diseases”. http://homeopathyplus.com.au
Homeopathy is closer to Witchcraft than medicine and belongs in the 18th century along with reading the bumps on the head and bloodletting.
The ten23 Campaign is the brainchild of the Merseyside Skeptics Society in the UK and supported by consumers all over the world. http://www.1023.org.uk
The laws of chemistry state that there is a limit to the dilution that can be made without losing the original substance altogether. This limit is known as Avogadro’s number or 6×1023