Power Balance on trial – literally

Online US news and gossip website TMZ, which specialises in current court cases, reports that a class action lawsuit has been filed against the suppliers of Power Balance wristbands.

According to TMZ, the suit “filed this week in the LA Country Superior court, alleges consumers were duped into believing the hologram-embedded band was scientifically proven to enhance balance, flexibility and strength. There was just one small problem – there’s no hard proof to back those claims.”

The Power Balance is worn (and in some cases endorsed) by many celebrities and sports stars around the world, including football star David Beckham, actor Robert de Niro and cricketer Kevin Pietersen.

While TMZ does not specifiy who has brought the class action, in fact it was launched by law firms Panish Shea & Boyle LLP and the X-Law Group PC.

TMZ adds that “the suit claims Power Balance honchos admitted they had ‘no credible scientific evidence that supported the representations’ – but continued to ‘mislead’ the public anyway … selling 3 million units in just three years.

“The lawsuit claims Power Balance needs to shell out more than US$5,000,000 to make things right with consumers.”

This has been a bad month for the suppliers of Power Balance around the world, who have been hit with extremely negative publicity following a finding by the Australian Competition and Consumer Commission that Power Balances were no more effective than a rubber band wrapped around someone’s wrist.