Chiropractor charged with false advertising

The Australian Health Practitioner Regulation Agency (AHPRA) has charged a New South Wales chiropractor with breaching advertising requirements, alleging his website advertised chiropractic services in a way that was likely to be false, misleading or deceptive.

This follows the Chiropractic Board of Australia’s action against Victorian chiropractor Ian Rossborough, who was banned from treating children under two years old.

But in this case the chiropractor is unnamed and the charges not listed.

In a statement, AHPRA says that “The charges were laid last week. As this matter is now before the courts we are unable to comment further on this particular case.”

This is in contrast to the Rossborough case, in which case the chiropractor was named even when he was the subject of an investigation, let alone when any findings were made against him.

AHPRA CEO Martin Fletcher said the agency took its role of protecting the public “very seriously”.

“Anyone advertising a regulated health service, regardless of whether they are registered health practitioners or not, must meet the requirements of the law. Patients and consumers have a right to not be misled by unclear or deceptive advertising.”

CBA Chair Dr Wayne Minter said it is important that patients are well informed and understand the treatments recommended by their chiropractor, as with treatments from all the regulated health professions. “Chiropractors must practise in an evidence-based way, and their advertising must not make false or misleading claims about treatments. As a patient you have a right to understand the potential risks or benefits about a treatment for your individual circumstances. If you’re not sure, get a second opinion.”

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